Jupe has been a staple ladies boutique (with the occasional mens style!) in the stunning coastal village of Mundesley welcoming many lovely people to find clothes that make them feel confident, beautiful and themselves. 

Owner Nicola Denson-Smith has led the store for over 10 years, transforming the boutique into a local favourite, expanding it to reach customers all over the UK that always make Jupe a must visit on their next trip. Nicky built the business with a love of fashion but more importantly to bring women that little touch of extra happiness and confidence in their everyday, creating a boutique that connects with a warm welcoming atmosphere, carefully curating a selection of brands and styles that make you feel your most authentic beautiful self.